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Welcome to EditFish!

Magazine stackWelcome to EditFish, my new blog about life as a writer and an editor. I’ve been both since the mid-1990s and a magazine junkie for even longer. I’m excited to write about my passions, and honoured to be syndicated on Masthead.

In addition to working on both sides of the desk, I’ve been a staffer and a freelancer (currently I’m the latter). The majority of my work has been with magazines – consumer, trade and custom – but as many freelancers do these days, I also have corporate and non-profit clients and occasionally teach workshops.

I’ve been lucky enough to learn from and work with many great people in the magazine business. I also like to make new connections – maybe we’ve already met at a CSME, MagNet, EAC or PWAC event.

My posts will cover topics related to magazines, editing, writing, freelancing and more. I’ll interview fellow magazine people, share the best resources I’ve found, and answer questions. I invite you to join the discussion. (And I should point out that I’m the president of PWAC’s Toronto Chapter and a member of the EAC and CFU, but all opinions in EditFish are mine alone.)

Final note for today: Why “EditFish”? Stuck for a blog name, I took the advice of my friend (and former Masthead blogger) Corinna vanGerwen and sought inspiration from industry veterans. I came across a quote attributed to American journo Peggy Noonan. It resonates with my own goal of creating clear, concise copy – with a touch of humour whenever possible.

“Remember the waterfront shack with the sign FRESH FISH SOLD HERE. Of course it’s fresh, we’re on the ocean. Of course it’s for sale, we’re not giving it away. Of course it’s here, otherwise the sign would be someplace else. The final sign: FISH.”